Money-Credit and Coordination Board from:

The BRANDING OF TURKISH PRODUCTS OVERSEAS, Turkish brand image

PLACING AND SUPPORTING TURQUALITY®'N

ABOUT COMMUNICATION (Communication No: 2006/4)'DE MODIFICATION

COMMUNIQUE ON THE SIGNING (Communication No: 2017/2)

MATTER 1 – 24/5/2006 dated 26177 published in the Official Gazette No. The Branding of Turkish Products Abroad, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)’in 3 Article is amended as follows:.

MATTER 3 – (1) This communiqué last;

a) Ministry: The Ministry of Economy,

b) Unity: the exporters association,

c) Foreign trade company capital (DTSS): foreign trade company status given company by the Ministry of Economy,

ç) Development Roadmap: Support found that the scope of the company's current position received, its vision and corporate strategy, and operations and support processes have, Which examined in detail the organizational and technological competence, work involves Strategic Business Plan International that best practices are identified the area of ​​improvement in mind, and this area of ​​companies' strategic priorities in line with projected performance indicators and taken to where and support coverage included the target company's brand within the context of support and assistance will apply for the period,

d) Circular: Branding of Turkish Products Abroad, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)'E on the application methods and principles Circular,

e) Spending Authority granted the company: spending authority granted under the company brand name and support having the requirements specified in Circular,

f) Establishment: Turkey Exporters Assembly (TİM), Exporters' Association, Association of Manufacturers and Producers Association,

g) Brand: 22/12/2016 dated 6769 pursuant Industrial Property Law, An undertaking to provide the goods and services provided to distinguish the goods or services of another enterprise, including contact names, especially tags, shapes, letters, numbers, the goods or packaging format that can be displayed with the drawing, like or similar manner can be expressed, All types that can be transmitted by pressure and can be replicated sign,

ğ) Sectoral foreign trade company (SDS): sectoral foreign trade company status given company by the Ministry of Economy,

h) System: Computer data processing technique using TURQUALITY® reached via the website and where the application of this Communiqué, assessed and made the system of notification of assessment,

I) Strategic Business Plan: Companies, Development of the activities to be carried out in line with the objectives set out in the Roadmap, The method of determining a plan and budget,

i) Company: 13/1/2011 dated 6102 Within the framework of the provisions of the Turkish Commercial Code and / or commercial companies with industrial activity and Industrial Foreign Trade of the DTSS,

j) TURQUALITY® Program: turqualıty®'n our country's competitive advantage held by branding potential from the production to the marketing of the product groups, until the after-sales service to become a sales support system that covers all processes and programs so that the positioning of the brand within the scope of the company, and strengthening the brand in international markets with accelerating output to international markets aimed at the creation and deployment of Turkish brand image program of position,

k) TURQUALITY® Certification: 22/12/2004 dated 25678 published in the Official Gazette No. Export 2004/14 Communiqué on Preparation of Certificate No. TURQUALITY® (Communiqué No.: 2004/14)'Specified logo,

l) Manufacturers Association: associations of producers established manufacturing companies operating in the same branch,

m) Manufacturers Association: associations of producers established manufacturing companies operating in the same branch,

express. "

MATTER 2 – The same communiqué 9 with agent header is changed as follows unc.

I- Supporting Organizations:

MATTER 9 – (1) carried out by the organizations engaged in the field of foreign products entering the project will provide to the Ministry in order to introduce and market their presentation specified in Circular, consulting and market research studies and reports relating to expenses,

a) For Union %80 maximum rate and annual per project 1.000.000 Amounting to TL,

b) Association for Manufacturers and Producers Association %50 and a maximum annual rate 400.000 Amounting to TL,

c) TIM meat and engaged in the sector for representing the Union alone %80 maximum rate and annual per project 2.000.000 Amounting to TL,

ç) per Union support for projects and taken to the scope created by multiple Union 1.000.000 Amounting to TL,

supported.

(2) of the Organization to take advantage of the support elements arranged in the first paragraph, Do not apply directly to the Ministry and concerned with projects including the project budget must be approved by the Ministry of. Support since, The date of receipt of the organizations supported by the Ministry of scope spending made as of this date and activities are supported.

(3) institutions, at least one per project from the date they are received by the Ministry within the scope of support, Supported for a maximum of four years.

(4) Each organization supported a maximum of two projects simultaneously.

(5) The upper limit of support in the first paragraph at the beginning of each calendar year (TÜFE + Yİ-ÜFE)/2 Update rate. "

MATTER 3 – The same communiqué 10 UNC, is amended as follows:.

MATTER 10 – (1) Brand Support Program coverage to companies and received authority to spend the company of;

a) patents for brand received the support coverage, and registration of utility models abroad brand received the support of the expenses relating to the scope of industrial design registration, regeneration and expenses relating to the protection of registered %50 and a maximum annual rate 200.000 Amounting to TL,

b) Approved by the Ministry of the target market, They perform in relation to branded products within the scope of support and promotion spending mentioned in Circular %50 and a maximum annual rate 1.600.000 Amounting to TL,

c) Approved by the Ministry of the target market, They open about their branded products within the scope of support stores, office, and after-sales services related to the storage unit that;

1) Gross rent, municipal expenses, appropriate space research and commission expenses for the rental of such units with legal advice expenses %50 and a maximum annual rate 2.400.000 Amounting to TL,

2) architectural concept of the rented unit operation and setup / decorating expenses %50 and a maximum annual rate 1.200.000 Amounting to TL,

ç) operating in the target markets approved by the Ministry of different brands and exhibition space sold (showroom)/large stores (department store)/the scope of support in the market with regard to their rented booth branded products, raf, decorated corner (shop in shop), kiosk, stand (floor display), gross rent for retail space has been allocated to the product display greenhouses, municipal expenses, commission, with appropriate legal advice expenses for the rental of space research unit concept architectural studies referred to by spending related to these units and installation / decorating expenses, %50 and a maximum annual rate 800.000 Amounting to TL,

d) Approved by the Ministry of the target market, Get the support of branded products sales coverage in order to expose their open spaces (showroom) for gross rent, municipal expenses, commission, with appropriate legal advice expenses for the rental of space research unit concept architectural studies referred to by spending related to these units and installation / decorating expenses %50 and a maximum annual rate 800.000 Amounting to TL,

e) Foreign quality or providing compulsory advantage in access to markets, environmental documents / certificates, insan can, shows the safety and security of goods marks; licensing suppliers of branded products within the scope of support, test, including clinical testing and counseling for any kind of transaction costs %50 and a maximum annual rate 1.000.000 Amounting to TL,

f) Approved by the Ministry of the target market, With regard to brand received the support of my coverage will be operational with an annual maximum of franchisingsiste 10 for store;

1) Installation / expenses per store decoration expenses related to the concept and architectural studies %50 and the maximum rate 200.000 Amounting to TL,

2) Rent expenses %50 ratio, During more than two years and a maximum annual per store per store 200.000 Amounting to TL,

g) take to increase the competitive advantage in international markets, the expenses relating to the annual maximum specified in the Circular counseling 1.200.000 Amounting to TL,

ğ) Support the coverage on branded products, fashion design and employed in product development / product designers and engineers expenses %50 and a maximum annual rate 800.000 Amounting to TL,

h) Support approved by the Ministry of market research for the target market for the scope of work and costs related to the brand received reports %50 and a maximum annual rate 400.000 Amounting to TL,

I) Support scope to be branded as realized foreign suppliers of goods specified in Circular expenses for fair participation %50 rate and (b) To assess the condition of the support limit specified under subparagraph,

i) Approved by the Ministry in the target market, The costs for the storage services they receive about their branded products within the scope of support %50 rate and (ç) To assess the condition of the support limit specified under subparagraph,

supported.

(2) limits on the support provided in the framework of the first paragraph applies for each brand within the scope of support.

(3) The upper limit of support in the first paragraph at the beginning of each calendar year (TÜFE + Yİ-ÜFE)/2 Update rate. "

MATTER 4 – The same communiqué 11 Article is amended as follows:.

MATTER 11 – (1) TURQUALITY® Support Program coverage to companies and received authority to spend the company of;

a) Certificate of having the patent on the branded products TURQUALITY®, utility models and industrial designs registered abroad TURQUALITY® Certificate of having brands with expenses relating to the registration, regeneration and expenses relating to the protection of registered,

b) Foreign quality or providing compulsory advantage in access to markets, environmental documents / certificates; insan can, shows the safety and security of goods marks; TURQUALITY® having the certificate on licensing branded products, test, Clinical testing and counseling for any kind of transaction costs, including the annual maximum 2.000.000 including £,

c) Certificate of having branded products on the TURQUALITY®, fashion design and employed in product development / product designers and engineers at the same time the maximum expenditures 10 for people,

ç) Approved by the Ministry of the target market, With regard to the TURQUALITY® having realized Certification label products and promotional expenditure specified in the Circular,

d) Approved by the Ministry of the target market, Certificates regarding branded products as having TURQUALITY®;

1) they open, at the same time maximum 50 units for shops;

i) Gross rent, municipal expenses, appropriate space research and commission expenses for the rental of such units with legal advice expenses,

ii) architectural concept of the rented unit operation and setup / decorating expenses, maximum per store 800.000 including £,

2) They open office, depo, showroom, after-sales service units that are sold with different brand display space (showroom)/large stores (department store)/they rented in supermarket aisles, raf, decorated corner (shop in shop), kiosk, stand (floor display) and regarding the allocated sales area product display greenhouse;

i) Gross rent, municipal expenses, appropriate space research and commission expenses for the rental of such units with legal advice expenses,

ii) architectural concept of the rented unit operation and setup / decorating the maximum expenses per unit 800.000 including £,

3) It will be operational by Franchising, 5 The maximum total duration of support throughout the year 100 to store,

i) Rent expenses, During more than two years and a maximum annual per store for same-store 800.000 including £,

ii) Installation / Decoration expenditure and maximum per store concept architectural studies 400.000 including £,

e) take to increase the competitive advantage in international markets, expenses related to consulting specified in Circular,

f) TURQUALITY® approved by the Ministry of market research for the target market for the brand has the Certificate of work and expenses related to the report,

g) TURQUALITY® abroad as they perform on the certificate having branded products specified in Circular expenses for fair participation,

ğ) Expenses for storage services to be approved by the Ministry regarding the target market of branded products having TURQUALITY® Certification,

%50 percent supported.

(2) limits on the support provided in the framework of the first paragraph applies for each brand within the scope of support.

(3) The upper limit of support in the first paragraph at the beginning of each calendar year (TÜFE + Yİ-ÜFE)/2 Update rate. "

MATTER 5 – The same communiqué 13 Article is repealed.

MATTER 6 – The same communiqué 16 nc is repealed title of the article has been amended as follows:.

MATTER 16 – (1) To benefit from the support of the company, TURQUALITY® / Brand Support Program will be held consulting companies are authorized by the Ministry for the brand, including once in the coverage are required to undergo Development Roadmap. Development Roadmap, From the date of receipt of the relevant brand to support coverage 5 It covers the years. The expenditure incurred by the Company pursuant to this paragraph at most 800.000 TL and %50 percent supported.

(2) By Company, In addition to the road map presented by the Ministry of Development approved new target markets identified target market. Once reviewed and approved by each Ministry said a new target market supported spending on market. ”

MATTER 7 – The same communiqué 17 Article is repealed.

MATTER 8 – The same communiqué 18 Article is amended as follows:.

MATTER 18 – (1) This Communiqué 10 and 11 Support start date specified in Article, companies 14 and 15 The date on which the article is covered by the Ministry within the framework of support for expenditure incurred after this date and activities supported. But in any case support payments Development Roadmap is carried out after it is approved by the Ministry.

(2) After the market to support coverage in addition to the goals set in the Development Roadmap new target markets identified by the company. After spending about a new target market each been reviewed and approved by the Ministry supportable. ”

MATTER 9 – The same communiqué 19 It is repealed by Article.

MATTER 10 – The same communiqué 20 Article is amended as follows:.

MATTER 20 – (1) Within the framework of this Communiqué; the company received the Brand Support Program, for related brands from the date they received the support coverage 10 The support held in by Article 4 It can benefit for years.

(2) Within the framework of this Communiqué; The company received the TURQUALITY® Support Program;

a) Support for covered brand; 11 The first paragraph of Article (e) the same material with which to target markets exclusively for the support specified in subparagraph (a), (b), (ç), (d), (f) and (ğ) In each market, it held in the maximum support from me 5 It may benefit year.

b) This Communiqué 11 The first paragraph of the Article (e) the same substance with support for creating institutional infrastructure for counseling expenses referred to in subparagraph (c) The support specified in subparagraph, Only the first from the date they received the support coverage 5 It may benefit year.

c) Of this paragraph (a) time constraints specified in subparagraph, 11 The first paragraph of Article (g) referred to in subparagraph does not apply for support. TURQUALITY® Companies Support Program received during his stay in the program 11 The first paragraph of Article (g) It may benefit from the support provided for in subparagraph.

(3) TURQUALITY® / Brand Support Program of the acquired company to be able to continue to benefit from support for their respective brands as a result of annual performance audits should demonstrate adequate performance. "

MATTER 11 – The same communiqué 21 Article is amended as follows:.

MATTER 21 – (1) This Communiqué 10 Companies benefit from the support held in by Article, support period or at the end of TURQUALITY® Support Program may apply to be included. As a result of the examination, TURQUALITY® Support Program companies approved to be covered, 20 The second paragraph of ncimadd;

a) (a) The support specified in subparagraph, while they supported in the target market it will be offset by about Brand Support Program,

b) (b) The support specified in subparagraph, Brand Support Program are supported by the total time to be deducted,

can benefit.

(2) This Communiqué 10 Benefiting from the support of the companies held in by Article TURQUALITY® Support Program coverage to those not receiving appropriate, support for the remaining period 10 It continued to benefit from the provisions of Article held in support. "

MATTER 12 – The same communiqué 26 Article is repealed.

MATTER 13 – The same communiqué 27 Article is repealed.

MATTER 14 – The same communiqué 28 Article is amended as follows:.

MATTER 28 – (1) The other principles and procedures of implementation with the knowledge and support to finalize documentation for the application is determined by the communique made under Circular.

(2) By submitting the documents stated in the Circular of expenses in order to benefit from the activities covered in this Communiqué must pay support. Said documents from contract, invoices and proof of payment of the expense documents. "

MATTER 15 – The same communiqué 29 UNC, is amended as follows:.

MATTER 29 – (1) Refer to support document and those held abroad from activities related to Commercial Counselor / Attaché / Ministry of Representatives approval and / or subject to review. Commercial Counselor / Attaché / Ministry of Representatives subject to the approval and review of documents and activities are determined by Circular. "

MATTER 16 – The same communiqué 30 It is repealed by Article.

MATTER 17 – The same communiqué 32 Article is amended as follows:.

MATTER 32 – (1) about payment, expenses in the submitted documents (indirect taxes included) Turkish Lira denominated in Turkish Lira, If the date on the proof of payment denominated in foreign currencies Indicative Quotes Central Bank of the Republic of Turkey on the basis of the list located in foreign currency exchange rates and cross-buying, US Dollar money is paid from the Support and Price Stabilization Fund as Turkish Lira. Central Bank of the Republic of Turkey Indicative Quotes countries not included in the list of currencies when translated to US Dollar Exchange Subject established by the Central Bank of Turkey Situated in the non-business Setup Information Statement will prevail. "

MATTER 18 – The same communiqué 33 Article is amended as follows:.

MATTER 33 – (1) TURQUALITY® / Brand Support Program performance audit of the acquired company for related brands in the Circular are made in the framework of the principles and procedures.

(2) Ministry, In the method specified in the Circular that offer performance report and the report on the result of the examination to be conducted on Growth Roadmap realize that a large part of the activities identified, provided that the effective use of support and / or branding agencies have determined that the company could not show any interest in the context of development and support, You can go to support reductions in levels of support or restrict application of the system will be through. "

MATTER 19 – The same communiqué 37 Article is amended as follows:.

MATTER 37 – (1) This communiqué is taken to support companies and brands covered under the provisions, Against other time in support of the State Aid implemented by the Ministry of Export;

a) Money-Credit and Coordination Board, except for the support of the global supply chain 26/8/2014 dated 2014/8 No. Resolution on the Promotion of Market Entry Documents,

b) 21/3/2011 dated 27881 Official Gazette dated on Sunday Research and Market Access Support Notification (Communiqué No.: 2011/1) Support provided under the foreign market research,

c) 23/9/2010 dated 27708 No. published in the Official Gazette on Supporting the Development of International Competitiveness Communiqué (Communiqué No.: 2010/8) In the individual advisory support provided under,

ç) Except for the support of the Turkish Commercial Centers 18/8/2010 dated 27676 Overseas unit published in the Official Gazette, Communiqué on Supporting the Brand and Advertising Activities (Communiqué No.: 2010/6)'the,

d) 30/12/2009 dated 27448 Performed Abroad published in the Official Gazette No. Trade Communiqué on Supporting Participation (Communiqué No.: 2009/5)'the,

e) 18/4/2008 dated 26851 About communique published in Official Gazette No. Design Support (Communiqué No.: 2008/2)'the,

yararlandırılmaz on.

(2) Companies spending authority vested in the framework of the provisions of this Communiqué, the scope for spending on brand support, Against other time in support of the State Aid implemented by the Ministry of Export;

a) Except for global supply chain support 2014/8 Regarding the Promotion of the decision dated Market Entry Documents,

b) About Market Research and Market Access Support Notification (Communiqué No.: 2011/1) Support provided under the foreign market research,

c) Communiqué on Supporting the Development of International Competitiveness (Communiqué No.: 2010/8) In the individual advisory support provided under,

ç) Abroad Unit, except for the support of the Turkish Commercial Centers, Communiqué on Supporting the Brand and Advertising Activities (Communiqué No.: 2010/6)'the,

d) Communiqué on Supporting Performed Abroad Fair Participation (Communiqué No.: 2009/5)'the,

e) About Design Support Notification (Communiqué No.: 2008/2)'the,

yararlandırılmaz on.

(3) This communiqué received support under the provisions of the company and scope of the brand, At the end of the support period, 10 The first paragraph by Article (c), (ç) and (f) with me in 11 The first paragraph of the Article (d) Abroad for units located in the target markets that benefit from the subsidies provided under paragraph Unit, Communiqué on Supporting the Brand and Advertising Activities (Communiqué No.: 2010/6) Applications may be performed by, As for the respective target market are taken into consideration are supported by offsetting period covered by this Communiqué.

(4) of company spending authority granted in the framework of the provisions of this Communiqué, the scope for spending on brand support, At the end of the support period, This Communiqué 10 The first paragraph of by Article (c), (ç) and (f) with me in 11 The first paragraph of the Article (d) Abroad for units located in the target markets that benefit from the subsidies provided under paragraph Unit, Communiqué on Supporting the Brand and Advertising Activities (Communiqué No.: 2010/6) Applications may be performed by, As for the respective target market are taken into consideration are supported by offsetting period covered by this Communiqué.

MATTER 20 – The same communiqué 40 The Inc., is amended as follows:.

MATTER 40 – (1) This communique application procedures and principles to determine, application of the principles enunciated in companies export strategies and conflict will arise with the right to examine and conclude by also oversees the force majeure and will be covered by support organizations within the framework of the provisions of this Communiqué, Within the framework of goals and policies to determine, the amount payable to all kinds of support to offset the public will, if deemed necessary support will be evaluated in the context of spending within the budget possibilities and limitations to the amount of support payments, The application of the provisions in favor of this expenditure will be evaluated in the Communiqué and scope of support and the Ministry is authorized to determine the amount of payment. "

MATTER 21 – In the same communiqué Annex-1 and Annex-2 is repealed.

MATTER 22 – Was added following the same notification, the temporary agents.

TEMPORARY TOPIC 3 – (1) From the date of entry into force of this article for other expenses, Branding of Turkish Products Abroad prior to the date of entry into force of this Article, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)'S favor, which shall apply. In determining the date of payment document are based on historical costs in question.

(2) This article preceding the date of entry into force of expenses, The provisions of this article is to favor the communique that established for substances that are not made in support of this application as of the date of entry into force is applied.

(3) This article is for support expenditure pending applications as of the date of entry into force of the provisions in favor of the communique that established this Article shall apply.

TEMPORARY TOPIC 4 – (1) The Branding of Turkish Products Abroad in effect before the entry into force of this article, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)’in 10 and which it is supported in accordance with the provisions of Article before the date of entry into force of this article about brands with TURQUALITY® Support Program coverage to companies which were, This Communiqué 21 The first paragraph of the Article (a) and (b) It does not apply. Said companies, Provided that the communique to present the Development Roadmap for related brands 20 Article they benefit from the provisions of paragraph.

TEMPORARY TOPIC 5 – (1) Companies, of this Article enter into force as of the date preceding the date of entry into force of Turkish products to this article Branding Abroad, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)’in 11 pearl according to Article 5 and this year the communique brands supplemented with less time 20 The second clause of Article;

a) (a) The support specified in subparagraph, TURQUALITY® Support Program while they supported in the respective target market will be offset by,

b) (b) The support specified in subparagraph, The total duration of their supported by the Support Program to be deducted TURQUALITY®,

they benefit.

TEMPORARY TOPIC 6 – (1) Companies, The Branding of Turkish Products Abroad in force before the date of entry into force of this Article, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)’in 11 brand of which is supported under Article, As of the date of entry into force of this Article,

a) using the additional five-year support period, they perform for expenditure already approved by the Ministry of the target market, The communique added that until the end of the five-year support periods 20 The second clause of Article (a) It is not subject to a period determined on the basis of the target market in the context of paragraph.

b) this Notification for additional five-year support period has ended, those who 20 The second clause of Article (b) subparagraph does not apply. As for support under the brands of these companies, expenditure approved by the Ministry to be carried out in the target market, The said paragraph (a) Evaluated in the context of paragraph.

TEMPORARY TOPIC 7 – (1) The Branding of Turkish Products Abroad in effect before the entry into force of this article, About Placing the image of Turkish goods and turqualıty®'n Supporting Communication (Communiqué No.: 2006/4)’in 10 The first paragraph of the same article for companies supported under the provisions of Article (c), (ç), (d) and (f) dams; 11 The first paragraph of the same article for companies supported under Article (d) Markets benefit from support in accordance with subparagraph shall be deemed to new target markets. "

MATTER 23 – This Circular shall enter into force on the date of publication.

MATTER 24 – Provisions of this Communiqué are executed by the Minister of Economy.